$4M Boost Empowers INTENNSE to Redefine the Future of Tennis

Amsterdam, Netherlands, December 10, 2024—Triple B, an investment group focused on supporting transformative and disruptive businesses, announces a $4 million investment in INTENNSE, an innovative team-based tennis league set to debut in 2025. This bold venture reimagines tennis with a high-energy, fast-paced format to appeal to both traditional fans and a broader, diverse audience.

The INTENNSE league will feature top talent from professional tours and college tennis, merging intensity, strategic teamwork, and unique fan engagement opportunities. With its fresh, vibrant identity, INTENNSE transforms tennis into an accessible, energizing experience.

Transforming Tennis with a Fan-First Approach

INTENNSE brings fans closer to the action through a "play more" philosophy designed to break away from traditional sports viewing. The league debuts in Atlanta, GA, in June 2025 and will feature rivalry events in Atlanta, GA, Tampa, FL, and Jacksonville, FL. Each season, the league will expand to new U.S. regions.

Thomas A. Bata, Director of Triple B, emphasized the alignment of INTENNSE with the investment firmʼs mission to fuel innovative projects with transformative potential. "Our goal is to get more people playing and enjoying sports. By supporting INTENNSE, weʼre fostering innovation, promoting a healthy lifestyle, and elevating communities. This team-based format will not only attract avid fans but also engage a new generation by bringing excitement, intensity, and inclusivity to the sport.ˮ

Elevating the Player and Fan Experience

INTENNSE offers players a professional pathway with year-round coaching, a base salary of $50,000, benefits, and prize money potential. The league will also partner with ecosystem organizations to provide off-season opportunities, helping athletes develop their social media presence and prepare for life after their pro careers.

For fans, INTENNSE offers a new way to experience tennis. They can enjoy live, on-court coaching, team substitutions, and drastically reduced downtime, creating an electrifying environment comparable to other high-energy sports.

‍Building a Foundation for Growth

Charles Allen, CEO of INTENNSE, highlighted the leagueʼs long-term vision: “There is a need for change in tennis, and INTENNSE is embracing that change. We aim to expand the reach of the sport to new and younger audiences, providing them with fast-paced matches, predictable scheduling, and engaging narratives that place fans at the heart of the action. Our format ensures ‘More Play,ʼ removing dead time and making every moment count. With the help of Triple Bʼs investment, we are establishing a brand that creates opportunities for emerging talent and delivers unforgettable experiences for fans.ˮ

‍‍The $4 million investment will fund the leagueʼs establishment, from recruiting players and engaging local communities with grassroots initiatives to securing venues and refining the delivery model through showcase events.

A Bold Vision for the Future

By 2029, INTENNSE aims to be a nationwide league that connects sports fans with the thrill of team-based tennis. Beyond competition, the league is committed to fostering community engagement, creating pathways from youth programs to professional play, and redefining what tennis can be for a modern audience.

For media inquiries, please contact:
Valentina Müller
Communication Partner
[email protected]
34685595092

About Triple B
Triple B International is a private investment firm with a mission to empower innovators and entrepreneurs for meaningful impact. With ventures spanning commercial real estate, growth capital, and scalable companies, Triple B focuses on transformative projects across industries. The group actively supports programs in education and innovation, partnering with entrepreneurs worldwide to drive positive change.

About INTENNSE
‍INTENNSE is a professional team tennis league created to transform the sport through a high-energy, fan-centric experience. With a unique team format, non-stop action, and dynamic match-day environments, INTENNSE is designed to make tennis more accessible, interactive, and appealing to a modern audience.